Researcher, professor, author, entrepreneur, Philippe Silberzahn continually reinvents himself. His expertise: the art of overcoming the challenges of innovation. At Lab Postal, he will explain how to create a breeding ground of creativity in business.
'Crisis', 'chaos', 'rupture', 'uncertainty', the writings of Philippe Silberzahn could be nail-biting stuff, were it not for the impressive writing style he employs to explain what he sees as opportunities for companies: "Change is inevitable. So we may as well arm ourselves with inventive stances to see us through what are often painful experiences in business." His combined experience as an entrepreneur (having been involved in the creation or acquisition of four high-tech companies) and as a researcher at EM Lyon makes Philippe Silberzahn the ideal consultant and a trainer to guide companies through periods of technological transition, for example. His credo: take advantage of times of crisis to facilitate innovation and unleash creativity in the company.
Disruption is no new phenomenon
This researcher in entrepreneurship and innovation and author of eight books on management techniques has been teaching at EM Lyon since 2010. His constant contact with the younger generation qualifies him to assert that "the next generation is full of strengths, curiosity and agility", although he is sometimes surprised by its lack of historical culture. The young entrepreneurs, fresh out of high school, who come to him with an idea presented as never having been seen before sometimes make him smile: "Take AirBnb for example. May I remind you that you could rent rooms from private houses in the Middle Ages. This is not a new concept." His twenty-year career therefore offers an essential source of clarification for his research problems, enabling him to gain a refined understanding of how new technologies have gradually arrived in companies and the disruption they cause.
habitué du Lab Postal
« We have to remain lucid in the face of this techno-utopian mumbo jumbo that we sometimes try to sell ourselves. Technology is all well and good, but you have to be able to take advantage of it pragmatically in a business context without sacrificing everything to it in the process. »
The anti-Coué method
However, it's not about seeing the rupture triggered by new technologies as the first and last word in a business strategy: "Technology is inherently disruptive and fear is no solution." Philippe Silberzahn attributes a certain wisdom to concepts that go against the grain: "We have to remain lucid in the face of this techno-utopian mumbo jumbo that we sometimes try to sell ourselves. Technology is all well and good, but you have to be able to take advantage of it pragmatically in a business context without sacrificing everything to it in the process." His appearance at Lab Postal will be an opportunity to talk about the concept of "effective leadership", an approach whereby the entrepreneur looks for what to do based on what they already have, and not what they hope to gain. "I train myself by training. My listeners are mainly speakers, and the Lab Postal brings together a rich diversity of profiles". This believer in "transformation through training" will be sharing his expertise as a researcher by sharing the formula for a powerful antidote, itself prompted by crisis: creativity. And beware: his optimism is catching!
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